The people behind the roots
IAÇÁ Roots was born from real experience, built through years of entrepreneurship, operations and learning on the ground.
Discover our story
I am the founder of IAÇÁ Roots. Before creating this brand, I built an entrepreneurial journey connected to food service, retail and shopping-centre operations. That journey created the desire to build something more than a product: a brand with identity, history and its own vision.
In 2019, I took my first step into the açaí business with a kiosk at Alegro Sintra. From there, the operation grew, went through the pandemic and gained scale, teaching me every day about products, teams, customers, suppliers, shopping centres, delivery and management.
The journey brought achievements, but also challenges. That learning is precisely what led me to rethink the path and create my own brand: IAÇÁ Roots. A Portuguese brand inspired by the Amazon, nature, lifestyle and the strength of roots.
IAÇÁ Roots does not erase the path that came before. It transforms it. Every mistake taught something, every store left a memory, every team added knowledge and every customer helped reveal what a brand can represent.
Today, my vision is simple: build a brand with soul, identity and the ability to grow without losing its roots. IAÇÁ Roots is the result of that vision.
A new root, built on real experience.
The story continues. Now with an independent brand, a strong identity and a long-term vision.